Entrepreneur · Builder · Marketer
Helsinki, FIHEL
Entrepreneur, builder and marketer working across technology, product, operations and business.
02Work
Three ventures, one habit: find something that should work better, then build the business and the system behind it.
01AI & automation systems for businesses
Automatinator designs, builds, and runs automations for companies connecting CRMs, outreach, proposals, contracts and project workflows so teams spend less time on repetitive work, saving them time & money.
Role
Product · Automation · Marketing · Operations
02Consumer health & wellbeing platform
The one habit that will change your life. Log every morning and night, set goals, and get AI-powered insights & nudges to get you to where you want to go, so that you never veer off-track. Great for workouts, habit-building, sleep, and overall health!
Role
Founder · Product · Marketing · Operations
03The operating platform for growing companies
Skoowad is the one-stop-shop for any company needing organizational structure and streamlined workflows. Built from the most impactful & tested automations Automatinator built over years, Skoowad includes automated recruitment & sales pipelines, internal organization through AI-assisted assignment setting & tracking, and many other tools meant to save companies hours every week!
Role
Product · Strategy · Technology · Marketing
03Proof
A few numbers that say more than a list of strengths.
01 / 04
From IB Business Management through a master's in law.
02 / 04
Feedback from the people I work with.
03 / 04
About 20 hours a week, no longer done by hand.
04 / 04
Showing up, prepared, when it counts.
04About
Two places about as different as places get. Both of them shaped how I work.
01 — Martinique · Caribbean
I'm from Martinique — a small island with a big personality, where French and Caribbean culture meet.
It's where my roots are, and where I first understood that the world is a lot bigger than the place you start from.
02 — 8,381 km north-east
Swapping the Caribbean for Finland changes the climate, the language and the pace of everyday life.
It also makes you good at adapting quickly, asking better questions and staying comfortable being the new person in the room.
03 — Helsinki · Finland
Helsinki is known for its high-quality education — and that's where my business path took shape. A decade of studying business led to a BBA in Business Administration with a marketing major, and I'm now doing a master's in Business Law.
Building companies taught me the rest — products, operations, recruitment, and the technology that holds it all together.
04 — Somewhere in between
I care more about freedom and flexibility than titles. I travel whenever I can, and I'm curious about how almost everything works.
What I enjoy most is turning ideas into businesses — and into systems that keep running when nobody is watching.
05Systems
I like understanding how the systems behind them work.
I'm not only a software developer — I'm someone who likes owning the whole picture: the product people touch, the automations behind it and the servers it runs on. Here's that stack, from the screen down to the hardware.
Layer 1 of 5
The apps and websites people actually use.
Web and mobile products, from the first sketch to an app-store release.
Next.js/React/TypeScript/Tailwind CSS/Capacitor for iOS & Android
Layer 2 of 5
Work that runs by itself, so people don't have to.
Workflows, AI features, emails and payments wired together behind the scenes.
Cursor/n8n/AI SDK & LLMs/Resend/Stripe
Layer 3 of 5
Shipping changes safely — and knowing when something breaks.
Automated builds, staging and production environments, error monitoring.
GitHub Actions/Vercel/Docker/Sentry
Layer 4 of 5
The servers, databases and backups underneath everything.
Self-managed servers running containerised services, with backups I can restore.
VPS hosting/Docker Compose/Dockge/SQLite/Automated backups
Layer 5 of 5
Building, securing & operating my own infrastructure.
A personal infrastructure lab spanning virtualization, network engineering, cybersecurity and self-hosted services. Built on bare-metal servers, segmented networks and Linux-based systems to experiment, deploy and operate real-world applications.
Proxmox VE/OPNsense/TrueNAS/Docker/Linux/Qubes OS
06Life in frames
Work is one part of the picture. These are a few of the others.
Hover to slow · drag to exploreSwipe to explore
07Experience
The short version. Ask me for the long one.
Venture · Skoowad
Operating platform for growing companies — organisation, planning, workflows and reporting.
Details to be confirmed
Venture · Daynite
The one habit that will change your life — morning and night logging, goals, and AI insights across web, iOS and Android.
Venture · Automatinator
AI and automation systems for businesses — from first workshop to hosted solution.
Details to be confirmed
Education · Hanken School of Economics
In progress — the legal side of the businesses I'm building.
Education · Haaga-Helia University of Applied Sciences
Marketing, strategy and how businesses actually grow.
Work · Organisation to be confirmed
Placeholder for a verified role from this period.
Details to be confirmed
Refereeing · Since age 16
Officiating games season after season — the longest-running commitment on this page.
Work · Organisation to be confirmed
Filming, content and campaigns — where the move from marketing into building began.
Details to be confirmed
Education · Etelä-Tapiolan lukio
Where the decade of business studies began — at Finland's top-ranked upper secondary school at the time.
08Refereeing
I started refereeing basketball at around 16. It's still where I practise the things that matter everywhere else.
Preparation. Composure. Making a clear decision in a second, with everyone watching — and being consistent enough that both teams trust the next one.
Punctuality
Arrived on time and prepared
Recommend
Would book again
From the court
Hover to slow · drag to exploreSwipe to explore
You kept the game under control throughout the game.
Thomas Finell
Player
Very solid performance with positive attitude, not taking too much role.
Petteri Huovinen
Table official
Calm appearance and overall control of the game and players.
Valtteri Asikainen
Fellow referee
Consistent, let players play and open communication.
Jaakko Leppiniemi
Coach
Consistent and correct calls, clear signs.
Aarni Raivio
Fellow referee
Consistency and ability to keep having a fair game.
Hanna Pajunen
Table official
You seem so professional and you are confident about your calls.
Fellow referee
Anonymous feedback
You took the time very well to patiently explain calls to the players, when they disagreed with calls.
Coach
Anonymous feedback
09What people say
Testimonial 01 / 04
You kept the game under control throughout the game.
Thomas Finell
Player
10Capabilities
Four areas I work across — described by what I actually do, not by percentage bars.
Positioning, campaigns and the pages that turn attention into customers.
Deciding what to build, for whom, and how it should feel to use.
Building the product and running everything underneath it.
Finding the right people and building the processes that let them do great work.
10.1Education
In progress
Hanken School of Economics
The next layer: how deals, contracts and regulation sit underneath the businesses I'm building.
Completed
Haaga-Helia University of Applied Sciences
How markets work, why people buy, and how to tell a story that moves them — after a decade of studying business.
Completed
Etelä-Tapiolan lukio
Finland's top-ranked upper secondary school at the time — where I began studying business as a higher-level subject.
11Outside work
01
Training keeps me honest. Boxing especially rewards preparation, rhythm and staying calm when it gets uncomfortable.
02
Coming from an island and living in the north made travel feel normal. New places are still the fastest way to see things differently.
03
However flexible the rest of life gets, family is the fixed point — and time with them stays on the calendar.
04
I like taking things apart to understand them: software, servers, business models. There's usually an experiment running somewhere.
12Contact
Building something interesting, looking for someone to work with, or just want to say hello?
